Underwriting on KJAB Christian Radio

What Is Underwriting?

KJAB Christian Radio station plays Southern Gospel music, Bluegrass Gospel music, and Chrisian programming, reaching nine or more counties in Central Missouri.  We also offer Gospel radio online across the world.  The purpose of this page is to answer the question, "What is underwriting?" and show you how we can promote your business to our listeners.  KJAB is classified by the FCC as a non-commercial radio station.  This means that the bulk of our financing is provided by our listeners and the rest of our budget by business owners that underwrite portions of our broadcasts.  When businesses underwrite with us, the FCC allows us to tell our radio audience who you are, where you're located, what you do, and how to get ahold of you. The concept is a little different than commercial radio, but the results of advertising on non-commercial radio are the same-placing your business in front of our listeners.  

Who Listens to KJAB Radio?

According to a National Religious Broadcasters Association executive, Gospel music is the hottest thing since country music came along and has a rapidly growing audience with a wide demographic appeal.  Just exactly who listens to Christian radio?  According to the NRB, Gospel radio listeners tend to have larger families than most radio listeners.  The target audience age group is 25-54, evenly split between men and women.  Arbitron reports that of those listening to Christian radio, three-fourths own their home, and 46% of listening occurs at home.  Christian radio statistically has a loyal audience with listeners who make an effort to patronize the business they hear on their station.  By underwriting with KJAB, you are getting information about your business to just the right people.

Do You Have Drive Times Available?

We have morning and afternoon drive time shows, Monday through Friday, that generate a lot of listener participation.  The Sunrise Show airs from 6:30 to 8:00 a.m., and the On Your Way Home Show airs from 4:00 to 5:30 p.m.  Our music and programming are very uplifting.   Give us a listen on your radio or listen to Gospel radio online; but we warn you, you're likely to get hooked.  We think we are the best Christian radio station on the air. 

As an added benefit, we will list your business here on our "Underwriters" web page and even open up a link so our listeners can get directly to your web site.  Contact the station for more information.



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